Model wearing a Mary Quant dress, 1964, England. ![]() As committed to European-style clothes – characterised by high-impact colour and line – as they were to American soul and R&B music, Mods helped focus the tastes of young people everywhere, and inspired the look of bands like The Who, The Small Faces and The Beatles. The Beatniks and the Mods (an abbreviation of 'Modernists') were particularly influential early in the decade. The fashion industry quickly responded by creating designs for young people that no longer simply copied 'grown up' styles. Increased economic power fuelled a new sense of identity and the need to express it. At the dawn of the 1960s, young people's income was at its highest since the end of the Second World War. ![]() ![]() Paris remained the engine of the fashion industry with sophisticated haute couture garments produced in regular collections by the likes of Cristóbal Balenciaga and Hubert de Givenchy (the creator of Audrey Hepburn's iconic black dress in Breakfast at Tiffany's, 1961). In the 1950s, fashion was dominated by the tastes of a wealthy, mature elite.
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